Privacy Policy

Last updated: March 27, 2026.

El'BonSon operates the website www.elbonson.com.

This Privacy Policy explains how we collect, use, store, and protect your personal data in accordance with Mexico's Federal Law on Protection of Personal Data Held by Private Parties (Ley Federal de Protección de Datos Personales en Posesión de los Particulares — LFPDPPP) and its Regulations.

By using our website or providing your personal information, you consent to the practices described in this policy.

1. Data Controller

El'BonSonWebsite: www.elbonson.comContact email: [hello@elbonson.com]

El'BonSon is responsible for the collection, use, and protection of your personal data.

2. Personal Data We Collect

We collect the following categories of personal data:

a) Information you provide directly

When you use our contact form, we collect:

- Full name
- Email address
- Message content

b) Information collected automatically

When you visit our website, we automatically collect certain technical data through analytics tools (Google Analytics), including:

- IP address (anonymized)
- Browser type and version
- Device typePages visited and time spent
- Referring website
- Approximate geographic location (city/country level)

We do not collect sensitive personal data (such as financial, health, or biometric information) through our website.

3. Purposes of Data Processing

We use your personal data for the following purposes:

Primary purposes (necessary for our services):

-
To respond to inquiries submitted through our contact form
- To evaluate potential client engagements
- To communicate with you regarding our services

Secondary purposes (not strictly necessary, but useful to our business):

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To analyze website traffic and user behavior to improve our site
- To identify trends that inform our service offering

If you do not wish your data to be used for secondary purposes, you may notify us at the email address listed in Section 1.

4. Legal Basis for Processing

We process your personal data based on:

- Your consent, provided when you submit information through our contact form
- Our legitimate interest in understanding how visitors interact with our website (analytics)

5. Cookies and Tracking Technologies

Our website uses cookies and similar technologies for analytics purposes. Specifically:

- Google Analytics cookies — used to collect anonymized data about site usage and visitor behavior. Google Analytics may transfer data to servers located in the United States, subject to Google's own privacy policies.

You can disable cookies through your browser settings at any time. Disabling cookies may affect certain site functionality.

6. Data Sharing and Transfers

We do not sell, rent, or trade your personal data to third parties.

We may share your data with:

- Google LLC — as our analytics provider (data processed under Google's privacy terms)
- Service providers — such as website hosting or email platforms, strictly for operational purposes and under confidentiality obligations

International transfers: Some of our service providers may process data outside of Mexico. In such cases, we ensure appropriate safeguards are in place as required by the LFPDPPP.

7. Data Retention

- Contact form submissions are retained for as long as necessary to respond to your inquiry and evaluate a potential business relationship, after which they are deleted or anonymized.

- Analytics data is retained in accordance with Google Analytics' default retention settings (typically 14 months), after which it is automatically deleted.

8. Your ARCO Rights

Under the LFPDPPP, you have the right to:

- Access your personal data held by us
- Rectify your data if it is inaccurate or incomplete
- Cancel (delete) your data when you consider it is no longer necessary
- Oppose the processing of your data for specific purposes

These are known as your ARCO rights (Derechos de Acceso, Rectificación, Cancelación y Oposición).

To exercise any of these rights, please send a request to [hello@elbonson.com] including:

- Your full name and email address
- A clear description of the right you wish to exercise
- Any documents that support your requestWe will respond to your request within 20 business days, as required by law.

9. How We Protect Your Data

We implement reasonable administrative, technical, and physical security measures to protect your personal data from unauthorized access, loss, alteration, or destruction. These include encrypted connections (SSL/TLS) and restricted access to personal data within our team.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised "Last updated" date. We encourage you to review this policy periodically.

11. Questions or Complaints

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at:

Email: [hello@elbonson.com]

If you believe your data protection rights have been violated, you have the right to file a complaint with Mexico's National Institute for Transparency, Access to Information and Protection of Personal Data (INAI) at www.inai.org.mx.