EthiFinance partnered with El’BonSon to explore how sound can amplify brand identity. The goal was clear: move beyond visuals and create a sonic experience that reflects EthiFinance’s values of trust, innovation, and sustainability while engaging audiences on a deeper, emotional level.

This project with EthiFinance was designed to show how sound can become a strategic asset, not just an accessory. Starting with an auditory audit and strategic sound mapping, we built an adaptive sonic system aligned with their brand values, trust, innovation, and sustainability.

Through modular sonic signatures, dynamic soundscapes, and a strategic sonic playbook, EthiFinance now has a living audio identity that evolves with their brand, strengthens emotional connection, and supports their positioning as a leader in sustainable finance.

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We delivered a modular sonic identity system tailored to EthiFinance’s brand DNA. The solution included an adaptive sonic signature, smart soundscapes, and a strategic playbook to ensure consistency across platforms. Every element was designed to enhance user experience, build emotional trust, and reinforce EthiFinance’s leadership in sustainable finance.

We delivered a modular sonic identity system tailored to EthiFinance’s brand DNA. The solution included an adaptive sonic signature, smart soundscapes, and a strategic playbook to ensure consistency across platforms. Every element was designed to enhance user experience, build emotional trust, and reinforce EthiFinance’s leadership in sustainable finance.

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